Inform Women – Transform Lives’ Campaign Launches

Dublin City Council is proud to announce that its Inform Women, Transform Lives Campaign launches today to coincide with International Women’s Day

The focus of the campaign is to highlight awareness of women’s right to information and to encourage and assist women in accessing this information.

The aim will be on improving the wellbeing,

physical and ultimately mental health of the women living in the North East Inner City area by increasing their participation and engagement in sporting and recreational activities in the area.

Speaking about the campaign, Lord Mayor Hazel Chu said “This joint venture between Dublin City Council and the Carter Institute presents a great opportunity to aim for a measurable improvement in the everyday lives of women living in the north east inner city area. This focus area was chosen because of the work already underway there under the Government’s North East Inner City Initiative focusing on the social and economic regeneration of the area. Dublin City Council already has a strong presence in the area through its community sporting facilities and recreational amenities such as the Royal Canal Cycleway, Mountjoy Sq. Park, Diamond Park and Charleville Mall Library and I look forward to seeing how engagement with these facilities is improved over the coming months.”

Dublin City Council will examine how it currently communicates with this target group of women and explore how best to improve these communication channels and increase awareness of local amenities. Our aim with this campaign is to promote the benefits of active living and healthy lifestyles which could improve the physical and mental health and overall wellbeing of women in this area. The vision is to create this improvement via increased awareness of local amenities, participation and engagement in wellbeing initiatives and active recreational activities

If this campaign is successful, it is intended to use the model across the city and it can also be adopted to promote and get engagement with other Wellness initiatives that can improve women’s quality of life.

The campaign runs until the 28th September 2021 and an evaluation will be carried out later in the year to determine its effectiveness.

The Carter Center was founded in 1982 by former U.S. President Jimmy Carter and former First Lady Rosalynn Carter, in partnership with Emory University, to advance peace and health worldwide.